FIFA plans to introduce a halftime show at the upcoming World Cup final this summer, a concept popular in American football. The show will feature performances by Shakira, Madonna, and K-pop sensation BTS at the Metlife Stadium in New Jersey on July 19. Organized by FIFA, the event aims to raise $100 million for the FIFA Global Citizen Education Fund, supporting children’s education and soccer development.
The halftime show, curated by Coldplay’s Chris Martin, is expected to be a Super Bowl-style concert. This initiative marks a departure from soccer tradition, where halftime is typically reserved for player rest only. The show announcement, made in a video on Coldplay’s Instagram page, featured appearances by Sesame Street characters and a surprise cameo by BTS.
The decision to incorporate a halftime show in the World Cup has sparked discussions online, with some fans questioning its relevance in soccer. However, FIFA president Gianni Infantino emphasized the unity of music and football for a noble cause, stating that every child should have the opportunity to dream.
In a related event, FIFA confirmed that Reggaeton star J Balvin will perform at the opening ceremony in Mexico City for this year’s World Cup. The tournament, co-hosted by Canada, the United States, and Mexico, is set to take place from June to July, making it the biggest FIFA World Cup in history.
