Helsinki, a European city, is openly encouraging Pamela Anderson to reconnect with her Finnish heritage by assisting her in reclaiming her original family name, Hyytiäinen. Anderson, known for her roles in “Baywatch” and “The Last Showgirl,” expressed her desire to adopt her Finnish grandfather’s surname during an interview with Vogue Scandinavia. Her grandfather’s original name was Hyytiäinen before it was changed to Anderson upon his arrival in Canada in 1908.
Responding to Anderson’s wish, Helsinki Partners, a marketing company owned by the City of Helsinki, has launched a campaign offering support for Anderson to become Pamela Hyytiäinen. The campaign includes online advertisements and billboards near Anderson’s residence on Vancouver Island. The promotional video features Finnish actor Janne Hyytiäinen, humorously presenting three methods through which Anderson could officially become a Hyytiäinen: marriage, adoption, or a legal name change.
The head of brand and public relations for Helsinki Partners, Soila Lehkonen, described the campaign as a warm invitation for Anderson to explore her Finnish roots in Helsinki. Despite Anderson’s public statement at the Golden Globes indicating her inclination to retain the name Anderson, Helsinki is keen on hosting her for a visit to Finland. Lehkonen expressed the city’s eagerness to showcase its attractions to Anderson and assist her if she decides to proceed with a name change in the future.
Although there has been no response from Anderson or her team yet, the initiative from Helsinki remains open, hoping to facilitate Anderson’s potential journey to reconnect with her Finnish ancestry.
