The popularity of Crave’s “Heated Rivalry” has expanded beyond media and culture into the realms of fashion and the Olympics. Fans were captivated by a specific outfit worn by Shane Hollander, portrayed by Hudson Williams, in the show. The garment, a Team Canada zip-up fleece, sparked a frenzy among viewers who expressed a strong desire to own it.
Although the fleece featured in the series was a unique design, not an official Team Canada product, it quickly gained traction on social media. The enthusiasm surrounding the clothing item caught the attention of Hanna Puley, the costume designer for “Heated Rivalry,” who shared her insights on the creation process and the overwhelming response it received.
Puley highlighted the significance of comfort and approachability in the design, aiming to represent Canadian identity with a touch of quiet confidence. The positive reception from fans delighted her, as many resonated with the piece she had chosen early on for the show.
The buzz even reached the official Team Canada account, prompting a playful response acknowledging the excitement generated by the fleece. Subsequently, a post teasing the potential release of an official “Heated Rivalry” fleece garnered attention from eager fans.
In a separate development, a fan initiated a Change.org petition urging Team Canada to consider producing the design, emphasizing its role in fostering inclusivity and authenticity for diverse fan bases. While some enthusiasts attempted to replicate the fleece, restrictions surrounding the use of Olympic affiliations limited the scope of such DIY creations.
Amidst the fervor, the safeguarding of Canada’s National Flag and iconic maple leaf emblem under the Trademarks Act underscored the stringent regulations governing commercial use without proper authorization. Team Canada has yet to comment on the matter or confirm plans for the production of the sought-after fleece.
