A recent survey conducted by The Strategic Counsel has revealed that swimming is the favored organized physical activity among children in Canada. The study, known as Sports360, took place during March and April of 2025.
The survey indicated that 73% of Canadian youth aged between three and 17 are actively involved in at least one organized physical activity. Notably, 23% of the respondents mentioned that their children regularly participate in swimming. Following swimming, soccer (20%), hockey (10%), and basketball (10%) were identified as the next popular choices.
Despite concerns about affordability, The Strategic Counsel observed that there has been an increase in overall youth participation levels compared to previous research.
The study highlighted that swimming, soccer, and basketball are leading activities for both boys and girls. Additionally, dance and gymnastics are well-received among girls, with participation rates ranging from 11-14%.
In households of new Canadians, swimming, soccer, and basketball also emerged as the top three sports for youth participation, with hockey ranking lower in preference but still making it to the top 10 list.
According to the survey findings, parents and caregivers typically spend an average of $1,564 per child annually on sports-related expenses, including clothing, equipment, lessons, team fees, and transportation.
The research involved 3,240 interviews conducted online and via mobile channels with a representative sample of Canadians aged 18 and above, encompassing both official languages. It is important to note that online surveys lack a margin of error due to their non-random sampling nature.
