Rental Family opens and closes with a funeral, sandwiching a tale in between – one real, one fabricated. This juxtaposition highlights the blend of reality and artifice in significant moments. The film, a distinctive creation by writer/director Hikari, deviates from mainstream styles, offering a frenzied and introspective narrative complemented by evocative music by Alex Somers and Jónsi.
At the core of the story lies the intriguing concept of “rental families” in Japan, where actors impersonate real individuals in various scenarios. The movie delves into the chaotic and poignant experiences within this industry, blending humor and heartache in a head-spinning mix of storytelling.
Led by Brendan Fraser, the film weaves multiple narratives, from a girl reunited with her estranged father to a journalist uncovering a celebrity’s past, and an actor immersed in his toothpaste ad persona. These tales resemble cherished trinkets in a beloved grandmother’s collection, unified by the director’s warm and eclectic vision.
Fraser shines as Phillip, an expatriate navigating life in a foreign land, struggling to connect with a culture that feels perpetually alien. His journey takes a peculiar turn when he becomes involved in a peculiar business trend in Japan – staging simulated funerals as a surrogate for addressing mental health issues directly.
As Phillip delves deeper into this unconventional world, he embarks on a series of roles, from a pretend father to a lost girl to orchestrating fake marriages. However, concealing his true identity from those he grows close to poses a moral dilemma, echoing themes of self-acceptance and authenticity.
Rental Family stands out not for groundbreaking revelations but for its earnest portrayal of cultural nuances and human vulnerability. The film navigates the complexities of cultural assimilation and personal integrity with sensitivity, bridging the divide between Japanese and American idiosyncrasies.
In the evolving landscape of global cinema, Rental Family signifies a shift towards diverse storytelling and cross-cultural exploration. As non-Western narratives gain prominence, films like this offer a fresh perspective, challenging conventional norms and celebrating the richness of universal experiences.
With its blend of disparate yet interconnected narratives, Rental Family emerges as a cinematic gem at the Toronto International Film Festival. As a potential awards contender, the film’s innovative storytelling and thematic depth position it as a standout in contemporary cinema.


