Ontario Premier Doug Ford made a strong statement during an event in Kitchener by pouring out a bottle of Crown Royal whisky on the floor. This action was a response to Diageo’s recent decision to close its bottling plant in Amherstburg, Ontario by February 2026. Following this announcement, there have been calls for a boycott of the brand and suggestions to remove Crown Royal products from LCBO shelves.
Ford expressed his discontent towards Diageo, accusing the company of being indifferent to the impact on Ontario residents. He warned the CEO in France that there would be consequences for hurting the people of Ontario. Despite Ford’s strong words, it remains unclear whether Crown Royal will be withdrawn from LCBO shelves as a result.
Unifor Local 200, representing workers at the Amherstburg plant, held discussions with union leaders to address concerns about the closure. Diageo reiterated its commitment to Canada, stating that Crown Royal production would continue in the country at other facilities.
The closure of the Amherstburg plant, affecting 207 unionized workers and around 50 non-union management staff, has sparked discussions about potential boycotts and actions to support the impacted employees. Union leadership has engaged with the province to consider removing Crown Royal products from LCBO shelves in solidarity with affected workers.
The community and political leaders have expressed mixed reactions to the plant closure, with differing opinions on the best course of action. While some advocate for boycotts and support for workers, others emphasize the need for solutions to maintain employment and assist families affected by the closure.
In southwestern Ontario, the mayor of St. Clair Township shared his disappointment over Diageo’s decision to pause plans for a new factory, impacting the local economy. Despite uncertainties, there remains hope for future opportunities with the company.
The impact of these developments extends beyond Ontario, with discussions on trade relations and tariffs affecting the alcohol industry. Local and international perspectives shed light on the complexities of the situation and the broader implications for the economy and trade relationships.
