In 1977, the Toronto Blue Jays became the ninth expansion team in Major League Baseball, but initially struggled. Seeking to boost the team’s image in 1982, General Manager Paul Beeston enlisted songwriter and ad expert Jack Lenz to create a theme song, which later became known as “OK Blue Jays.”
Released in 1983, the song gained popularity when the Blue Jays reached the World Series in 1992 and 1993. After a 32-year hiatus, the team is once again in the World Series spotlight.
The creative process behind “OK Blue Jays” involved a team effort. Jack Lenz, Tony Kosinec, Keith Hampshire, Mike Francis, Barry Keane, and Bernie Finkelstein played pivotal roles in its production. The catchy chant-like song, based on an advertising line, resonated with fans, capturing the essence of a relaxed summer baseball game atmosphere.
Recording the track at Toronto’s Eastern Studio with a nine-piece band, including standout jazz pianist Ralph Fraser, added a special touch to the project. The song’s light-hearted and nostalgic feel, reminiscent of a day at the ballpark, struck a chord with listeners.
As the Blue Jays’ success grew, so did the song’s popularity. Bernie Finkelstein’s initiative in promoting “OK Blue Jays” coincided with the team’s playoff runs in the mid-80s and early 90s, leading to increased sales and exposure.
Despite the song’s success, the financial gains were modest, with Bernie Finkelstein noting the fluctuations in sales tied to the team’s performance. Nevertheless, the enduring appeal of “OK Blue Jays” as a winning anthem for the team and fans remains unchanged.
Reflecting on the song’s impact, the creators acknowledge its significance in the realm of baseball culture. Despite their diverse musical backgrounds, the gold record status of “OK Blue Jays” showcases its lasting influence and connection with baseball enthusiasts.
The story behind “OK Blue Jays” serves as a testament to the power of music in sports and the enduring legacy of a song that continues to resonate with fans, adding a unique charm to the baseball experience.
