CBC News emphasizes the importance of being closely connected to its audience, reflecting a commitment to understanding and addressing their needs. The core promise of CBC News is to engage with Canadians daily, fostering understanding and community. Proximity plays a crucial role in building trust with the audience and discovering impactful stories that contribute to the nation’s self-awareness.
The concept of proximity at CBC News is manifested in various ways. Firstly, the digital presence of CBC News has been strategically expanded to align with emerging platforms preferred by Canadians for accessing local, national, and global news. Initiatives such as the local streaming channel expansion, the FAST strategy, YouTube content, podcasts at both local and national levels, digital publishing feeds, Gem, TikTok, and the integration of local Radio One streams within the news app are exemplars of this approach.
Secondly, CBC News demonstrates its commitment to communities during crises by providing essential coverage and support. Whether it’s natural disasters like snowstorms, wildfires, floods, or hurricanes, CBC News remains present to help affected communities comprehend unfolding events and navigate through challenging times.
Thirdly, CBC News has bolstered its community engagement efforts through various outreach activities, activations, and listening sessions. The network has expanded its physical presence across Canada, organizing programs such as live broadcasts of popular shows from diverse locations. Additionally, CBC has announced a significant increase in local reporting resources to enhance coverage in underserved regions, with a special focus on Western Canada.
The recent hiring and deployment of journalists across different regions, such as Northern Alberta, Southern Alberta, Manitoba, Saskatchewan, British Columbia, Atlantic Canada, Northern regions, Quebec, and Ontario, signify CBC’s commitment to fostering local connections and delivering impactful stories that resonate with diverse communities. The new team members bring a wealth of experience and passion for storytelling, ensuring that CBC remains a trusted source of news for Canadians nationwide.
